Love in the Marketplace (Plough)

“In the digital age, Adam Smith’s artificial separation of sympathy from the market is dissolving, along with the industrial-era divisions between the domestic and commercial. In their place we’re offered a single order of unchained and monetized desire, in which there is no outside limit to selfhood – with even our bodies increasingly seen as infinitely malleable to the demands of self. Our emotional lives are now big business, whether in the commercialization of desire via online dating or pornography, or the countless digital temptations that hook our brains to the next social-media dopamine hit. We no longer pursue our interests in a market informed by sympathy-driven moral sentiment; rather, we are consuming units in a “marketplace of sentiment” where every desire is valid providing it can be monetized.”

Read the rest (Plough Quarterly)

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